Acrylic paint for hobby use in COOP stores Denmark
Design and idea by Palle Christensen
My Strategy:
Create an interesting package design to make the customer choose our paint on the shelves in one of the many COOP stores.
Method:
Show an artist in the process of making a painting, showing the soft nice paint in the tubes. Hereby making the viewer want to start painting themselves. Chose the yellow paint because of the bright color to make the package design stand out in the store among the many other brands.
I designed the labels on the tubes to make it easy to find the right color and on the package itself to see the colors inside via round graphical elements on the side.
